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How to make Virtual Sales Demos Work?

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Last week I had to contact a doctor for quick advice. I called him up and asked if his timings have been affected due to COVID-19 and when can I visit him. I was taken aback when he passed on Zoom Call credentials for remote interaction. He said we meet if it’s needed which in this case doesn’t seem necessary.A couple of days later, I called up a few relatives to check their whereabouts in this pandemic to learn that both the kids in the house are busy in the classes. The schools have been using Microsoft Team for teaching kids remotely.Recently, I spoke to one of the consumer electronics showroom owners on how things are moving and are there any signs of recovery in the business. He was happy to state that he has been able to close deals demonstrating products over Zoom video calls. Highest sold in the store are refrigerators which his sales staff demonstrates running through the entire range available. The customers want to see the space for ice cubes, the various racks available to…

Google My Business: Effective Tool to Digitally Promote Your Offline Business

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These are challenging times for offline businesses. With countries in lockdown leading to restricted retail operations, offline store owners are staring at an uncertain future. They now need to invent newer ways to reach digitally to their customers and expand their catchment area.Local Search Marketing has always been considered the most valuable tool of offline businesses and its importance jumps multi-fold post-COVID.Out of the multiple tools available to list and rank your offline business – Google My Business is one tool which should be optimized by all offline stores as hygiene.
Who should use Google My Business
Google My Business is specifically for businesses that serve customers at a physical location. This rules out businesses solely on e-Commerce and they cannot claim a Google My Business listing.


Benefits of Google My Business
Optimization of Google My Business account helps control what appears in Google search and for your business and throws results to the customer on both …

RIP Irrfan Khan: The Man Who Unlocked the Door To Bollywood and Kept Millions of Dreams Alive

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A few days ago I was watching this years' Filmfare Awards. One thing which I noticed while the show was airing was the fact that there were no Kapoors, none of the trio Khans, no Dhawan. Not referring to performance, not even in the audience. So who was there then? Ayushmann Khurana, Kartik Aryan, Rajkumar Rao, Taapsee Pannu, Bhumi Pednekar, Siddhant Chaturvedi, Kriti Sanon and a few more names who almost had no legacy in the industry. There were a couple of headliner names  - Alia Bhatt and Ranveer Singh screaming out of your screen in all promos and in the 'Watch Next' preview at every ad break. To be candid, I was not missing the Khans.

The Man Who Unlocked The Door to Bollywood Let's zoom out to see a bigger picture, gone are the days where 'only' legacy played a major part in making of the next star. Numerous Star Kids who gave a shot at the movies lost the plot even before the interval. So I started wondering, where did this change begin? One name that str…

What is Contactless Delivery?

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With the Covid Crisis hitting highs, one term which is on the tip of everyone, especially marketers, is 'Contactless Delivery'. Every e-commerce company is claiming their services to be safe as they practice, apparently, the newly invented Contactless Delivery. But what exactly do these firms mean by the term? Let's try and figure out.
What exactly is Contactless Delivery? Food delivery and e-commerce portals have been exploiting the term quite to the maximum. So, I decided to look into the Contactless Delivery promise made by Swiggy, Zomato, Dominos, Amazon etc- Amongst a lot of points made by brands on sanitization and hygiene the below two were the bold promise under the contactless delivery initiative:

Deliver and Step Back: The delivery guy will leave your parcel at your doorstep and step back. In a few cases, he might just leave the parcel at the designated place and inform you sp that you can pick it up. Say, your building reception gate or your office reception.No …

Covid-19 Might Leave Limited Room for Product Experience

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Covid-19 has made social distancing a household term. A term which probably no one heard of before the pandemic. Consumers are more cautious about hygiene and health than ever before. Marketers across the globe expect few irreversible changes in the consumer behaviour post-Covid-19.
Bose - The Champions of Product Experience

Keeping post Covid era aside, there are few developments which caught my attention. A few months ago Bose Corporation decided to close off all their stores in the US and few more markets. Yes, the same Bose Corporation which has stayed pioneers in audio technology for years and is on the wishlist of every audiophile. The company took a call to sell products only via the online channel. This came as a surprise. A company which has a legacy of experiential products suddenly decided to do away with the experience part of it. If you visit any Bose store, which you still can if you are in the UAE, India or South Korea (they haven't closed the stores there, yet), it…

5 Life Lessons from the Rubik's Cube

One of the resolutions I have this year is solving all sides of the Rubik's Cube without assistance. Though I haven't given it a shot with 100% dedication this year but there have been interesting life lessons which I can already derive from the cube.

Lesson # 1 Life is a mix of different shades Like a cube, life is a mix of many things. Each color can be one aspect of your life - say Family, Work, Health etc-. While you want to keep moving through all of these, things become difficult to manage without the right approach and mindset.

Lesson # 2 The right approach can solve the biggest problems Solving the Rubik's Cube is tricky but only till you don't know the approach. Following the right approach and first and foremost believing that the problem can be solved makes things more manageable.

Lesson # 3 Obsession in solving with one problem can generate many more
While one glides through solving the Rubik's cube there are instances where you are stuck at solving a patter…

Are Digital Marketing Courses Worth ?

One common question that I have been bombarded with every now and then is - Whether the digital marketing courses offered by various institutes do any good to enhance knowledge and career progression?

This common question comes from professionals across industries and across different seniority levels. And of course, it is a valid question as all professionals want to stay relevant to the changing market scenario. No one wants to be left out or become obsolete in the digital era.
Most of the times I face questions on recommending courses that can simultaneously help individuals gain knowledge and also provide them a launchpad to scale up in the career. To be honest, I refrain from recommending any course except Google's.
Here is my response to the queries I have faced from many. If you have directly interacted with me with this question, I would have told you the same thing which I write in this piece. The entire article can be read HERE.
Just because you landed on this page, here is …