This New Year Aim Beyond the Obvious

As the end of the year was approaching, everyone in the office was planning for the end of year review and forward planning for 2020. That brought us to the Strategy and Planning Meet 2020 mid-December. The meet did what it was aimed at – discussions on challenges faced last year, setting the right context for the year, felicitating the performers and boosting confidence and motivation in everyone else. In mid of the meet one of the senior leaders popped a question to everyone – What’s your aim in 2020? And everyone unanimously and in chorus yelled – Increase market share of the brand they were working for. I had a different aim in my mind but thankfully I didn’t shout out loud. The senior leader was elated with everyone’s answer and popped the question again to hear a louder response this time. And this time like everyone else I joined the bandwagon and yelled that increasing the market share was my aim too. The incident popped a thou