Which companies might see increasing consumption in Coronavirus Outbreak?

-
The Covid-19 outbreak has shaken more than 150 countries on the planet.
Though the consumption across all sectors is up for a toss with IMF declaring that the world has entered a recession, there could be a silver lining for some industries.

Industries with increasing consumption could possibly be:


  1. Healthcare and Medical Services
  2. Insurance - Life, Term etc-
  3. Broadband Services
  4. DTH Connections
  5. OTT Platform Subscriptions
  6. E-Commerce - In geographies where the lockdown allows the deliveries to happen.

All the above-mentioned industries might just witness a momentarily bump up in numbers. In the long run, the sooner we get over Covid-19, the better it is for world economy.

A detailed opinion piece on this can be accessed HERE.


Stay Safe.

Comments

Post a Comment

Popular posts from this blog

Why Another Blog?

-
Blogging has been a deep interest area for me from the time when the internet meant only porn, walking out of Cyber Cafe was a criminal act and dial-up connections at homemade orchestral music hitting all frequencies while the phone attempted to connect to the internet. I am talking about the early 2000s when the internet was a luxury. I remember we had a Compaq Presario at home and it was without any internet connection. Of course, the internet was supposed to spoil the kids. However, somehow we managed to use the dial-up connection occasionally. Even in those days, I recall I was keen to write and create some content for the world to read. I remember the title of my very first blog, it was called - Technology, Management & What Not !!! (Ya, there were 3 exclamation marks). I kicked off writing thinking the world would read, but as the harsh reality hits every newbie blogger, you are your only reader. However, the interest in blogging never dosed off. I kept on writing
Read more

This New Year Aim Beyond the Obvious

-
Image
As the end of the year was approaching, everyone in the office was planning for the end of year review and forward planning for 2020. That brought us to the Strategy and Planning Meet 2020 mid-December. The meet did what it was aimed at – discussions on challenges faced last year, setting the right context for the year, felicitating the performers and boosting confidence and motivation in everyone else. In mid of the meet one of the senior leaders popped a question to everyone – What’s your aim in 2020? And everyone unanimously and in chorus yelled – Increase market share of the brand they were working for. I had a different aim in my mind but thankfully I didn’t shout out loud. The senior leader was elated with everyone’s answer and popped the question again to hear a louder response this time. And this time like everyone else I joined the bandwagon and yelled that increasing the market share was my aim too. The incident popped a thou
Read more

What is Contactless Delivery?

-
Image
With the Covid Crisis hitting highs, one term which is on the tip of everyone, especially marketers, is 'Contactless Delivery'. Every e-commerce company is claiming their services to be safe as they practice, apparently, the newly invented Contactless Delivery. But what exactly do these firms mean by the term? Let's try and figure out. What exactly is Contactless Delivery? Food delivery and e-commerce portals have been exploiting the term quite to the maximum. So, I decided to look into the Contactless Delivery promise made by Swiggy, Zomato, Dominos, Amazon etc- Amongst a lot of points made by brands on sanitization and hygiene the below two were the bold promise under the contactless delivery initiative: Deliver and Step Back : The delivery guy will leave your parcel at your doorstep and step back. In a few cases, he might just leave the parcel at the designated place and inform you sp that you can pick it up. Say, your building reception gate or your office recep
Read more