Marketing and More

A few days ago I was watching this years' Filmfare Awards . One thing which I noticed while the show was airing was the fact that there were no Kapoors, none of the trio Khans, no Dhawan. Not referring to performance, not even in the audience. So who was there then? Ayushmann Khurana, Kartik Aryan, Rajkumar Rao, Taapsee Pannu, Bhumi Pednekar, Siddhant Chaturvedi, Kriti Sanon and a few more names who almost had no legacy in the industry. There were a couple of headliner names  - Alia Bhatt and Ranveer Singh screaming out of your screen in all promos and in the 'Watch Next' preview at every ad break. To be candid, I was not missing the Khans. The Man Who Unlocked The Door to Bollywood Let's zoom out to see a bigger picture, gone are the days where 'only' legacy played a major part in making of the next star. Numerous Star Kids who gave a shot at the movies lost the plot even before the interval. So I started wondering, where did this change begin? One

With the Covid Crisis hitting highs, one term which is on the tip of everyone, especially marketers, is 'Contactless Delivery'. Every e-commerce company is claiming their services to be safe as they practice, apparently, the newly invented Contactless Delivery. But what exactly do these firms mean by the term? Let's try and figure out. What exactly is Contactless Delivery? Food delivery and e-commerce portals have been exploiting the term quite to the maximum. So, I decided to look into the Contactless Delivery promise made by Swiggy, Zomato, Dominos, Amazon etc- Amongst a lot of points made by brands on sanitization and hygiene the below two were the bold promise under the contactless delivery initiative: Deliver and Step Back : The delivery guy will leave your parcel at your doorstep and step back. In a few cases, he might just leave the parcel at the designated place and inform you sp that you can pick it up. Say, your building reception gate or your office recep

Covid-19 has made social distancing a household term. A term which probably no one heard of before the pandemic. Consumers are more cautious about hygiene and health than ever before. Marketers across the globe expect few irreversible changes in the consumer behaviour post-Covid-19. Bose - The Champions of Product Experience Keeping post Covid era aside, there are few developments which caught my attention. A few months ago Bose Corporation decided to close off all their stores in the US and few more markets. Yes, the same Bose Corporation which has stayed pioneers in audio technology for years and is on the wishlist of every audiophile. The company took a call to sell products only via the online channel . This came as a surprise. A company which has a legacy of experiential products suddenly decided to do away with the experience part of it. If you visit any Bose store, which you still can if you are in the UAE, India or South Korea (they haven't closed the stores ther

One of the resolutions I have this year is solving all sides of the Rubik's Cube without assistance. Though I haven't given it a shot with 100% dedication this year but there have been interesting life lessons which I can already derive from the cube. Lesson # 1 Life is a mix of different shades Like a cube, life is a mix of many things. Each color can be one aspect of your life - say Family, Work, Health etc-. While you want to keep moving through all of these, things become difficult to manage without the right approach and mindset. Lesson # 2 The right approach can solve the biggest problems Solving the Rubik's Cube is tricky but only till you don't know the approach. Following the right approach and first and foremost believing that the problem can be solved makes things more manageable. Lesson # 3 Obsession in solving with one problem can generate many more While one glides through solving the Rubik's cube there are instances where yo

One common question that I have been bombarded with every now and then is - Whether the digital marketing courses offered by various institutes do any good to enhance knowledge and career progression? This common question comes from professionals across industries and across different seniority levels. And of course, it is a valid question as all professionals want to stay relevant to the changing market scenario. No one wants to be left out or become obsolete in the digital era. Most of the times I face questions on recommending courses that can simultaneously help individuals gain knowledge and also provide them a launchpad to scale up in the career. To be honest, I refrain from recommending any course except Google's. Here is my response to the queries I have faced from many. If you have directly interacted with me with this question, I would have told you the same thing which I write in this piece. The entire article can be read HERE . Just because you landed