Showing posts from May, 2020

How to make Virtual Sales Demos Work?

Last week I had to contact a doctor for quick advice. I called him up and asked if his timings have been affected due to COVID-19 and when can I visit him. I was taken aback when he passed on Zoom Call credentials for remote interaction. He said we meet if it’s needed which in this case doesn’t seem necessary.   A couple of days later, I called up a few relatives to check their whereabouts in this pandemic to learn that both the kids in the house are busy in the classes. The schools have been using Microsoft Team for teaching kids remotely.   Recently, I spoke to one of the consumer electronics showroom owners on how things are moving and are there any signs of recovery in the business. He was happy to state that he has been able to close deals demonstrating products over Zoom video calls. Highest sold in the store are refrigerators which his sales staff demonstrates running through the entire range available. The customers want to see the space for ice cubes, the various racks availab

Google My Business: Effective Tool to Digitally Promote Your Offline Business

These are challenging times for offline businesses. With countries in lockdown leading to restricted retail operations, offline store owners are staring at an uncertain future. They now need to invent newer ways to reach digitally to their customers and expand their catchment area. Local Search Marketing has always been considered the most valuable tool of offline businesses and its importance jumps multi-fold post-COVID.   Out of the multiple tools available to list and rank your offline business – Google My Business is one tool which should be optimized by all offline stores as hygiene.   Who should use Google M y Business Google My Business is specifically for businesses that serve customers at a physical location. This rules out businesses solely on e-Commerce and they cannot claim a Google My Business listing. Benefits of Google My Business Optimization of Google My Business account helps control what appears in Google search and for your business and throws results to the cus