Showing posts from August, 2020

IPL 2020: Viewership Vs Advertising

The world has been amid a never seen before pandemic for the past few months, in fact, hitting almost a year in the next few months. All means of entertainment - dining out, movies, sports - stand suspended across the globe. Moreover in India, the country has been in lockdown for a majority of April, May, June (AMJ) before returning back to some action. Among the action is the Indian Premier League (IPL) , country's most celebrated sporting event, which stood suspended from March and is getting back to action in September being broadcasted from UAE. IPL Viewership and Reach Over the Years With hardly any fresh content on TV channels (all of it is taken up by OTTs) and lack of all sporting events, the IPL is a silver lining. With people preferring to stay back home, this year's IPL could just be the biggest ever in terms of viewership. Last year, the league had 530 million viewers on TV alone and a consolidated viewership of 613 million when considering Disney+Hotstar as well